Popups to Pop-Up Your Business
Despite being irritating, pop-up ads have a higher return on investment than other forms of advertising. Advertisers often find that pop-ups are worth the higher cost.
Pop-ups advertisements or simply put, pop-ups also known as lightboxes, generally display in the centre of your website and are great at attracting attention from your visitors. Pairing a pop-up with a specific campaign, like a discount or a unique piece of content is a powerful way to gather that traction or gain an audience base.
They are usually used for offering discounts and for promoting new products or services, but also for encouraging users to click on the banner for more information on a service or product. Popups can also be used for forms.
With in-App Display Ads, you decide what kinds of apps you want your ads to appear in. Also while choosing the category, you can administer the performance of the ad as it is running.
Pop ups are usually used to entice traffic to websites. They tend to come up in a different browser window. A viewer has to close the pop-up window before going on to view what they were looking for. While they are exiting the page, they will end up seeing the contents of your ad.
Pop-ups work better when they are designed well and are relevant to the viewer.