Brand storytelling is the concept of advertising which is very infusive and can make the brand stand out. The story of your brand gives your prospects a latch to get attached with the product or services emotionally. Various methods of advertising come into play at the time of promoting your brand in the market but storytelling is the most engaging and influencing as compared to other forms of advertising.
Everyone likes to hear stories. Everyone gets easily attracted to the dramatic point of view of anything whether it's a product or service or anything. In short, everyone loves drama. Storytelling is a dramatic representation of anything of your choice.
Basics of brand storytelling
Brand storytelling evokes a sense of emotion - empathy, love, anger, desire etc in the audience towards your product or service. The more the emotion the more easy it becomes for them to take action as desired by the marketing plan. A powerful story must resonate with the emotions of the audience.
Storytelling is an ancient art form that has been passed down through the generations. In our homes, old people used to tell children bedtime stories, which piqued their interest. If a child finds a story to be very interesting, he or she may listen to it every night. The main point of these stories is that they delve into the characters and fall in love with them. Even now, we enjoy bedtime stories from our grandparents. They're quite intriguing.
It's an old form of dramatic art. This art has evolved with the advent of time and is being adopted by marketers and advertisers for use in promotional purposes. Storytelling is being used in a variety of forms yet the basics of storytelling are the same.
How brands use storytelling
- Brands tell a story about how they started a business, which emotionally engages the audience by learning about the challenges entrepreneurs faced in solving problems and overcoming challenges in order to provide value to potential customers through their products and services.
- Brands engage people by using word of mouth storytelling directly to the new audience that is being targeted by sharing customer stories as testimonials. Testimonials make it simple for new audiences to understand the product because other customers provide feedback on how it has benefited them in various ways. It's a very genuine and authentic form of storytelling, with a very low risk of being hacked and cheated out in comparison to other forms.
- Make a list of a few customers who have benefited from using your product or service. Request feedback from those customers on how it has benefited them and provided value. Request that they create a video or write a short story to be posted on the portal. These videos and written customer stories after collection can be used as a promotional tool to promote your product and increase engagement. This technique is being used by a lot of brands as a marketing tool.
- Customer experiences can be shared on social media, which is a great way to tell your story in the form of posts and increase engagement. The more people who hear about the story, the more people will know about it, and the easier it will be to understand consumer behaviour, which will lead to generations of more sales.
Writing better press releases is one of the most important tools for storytelling. Press releases assist in reaching out to the public through articles and news from around the world published in the press. The audience is affected in a completely different way by press releases, and the stories in the press release articles provide a lot of benefit to the brand and its products or services.
