Going back in time when there was no Internet, no search engine, and no Google. Obtaining information was a difficult task. Only PNT phones could be used to communicate with one another. Sales Billboards, Newspapers, Pamphlets, Leaflets, and a variety of other offline advertising mediums were used to reach out to other businesses, clients, and consumers. Advertising mediums were very expensive and had numerous drawbacks at the time. For example, a business advertisement in the newspaper will be seen by anyone who does not have a need for that type of product. A lot of money is wasted trying to reach out to the audience, and businesses bear the cost of ads that aren't meant for a specific group of people.
Advertisements were not tailored to the needs of the public. They were open ads, and if someone saw it and thought it would meet their needs, that person became a potential customer of the product and vice versa.
The total cost of those advertisements was extremely high. Those advertisements cost a lot of money and took a lot of time to create.
Years and decades passed before the internet became fully functional. In the advertising industry, the Internet was a watershed moment. Many people were hesitant to buy products from eCommerce stores because of internet-based advertising. However, as time passed and people became more aware of their privacy, they began to purchase products from online stores. The general public has migrated from physical stores to online stores.
After the introduction of search engines such as Yahoo, Rediff, and others, search engine optimization became important. Google was the most popular search engine at the time, and it is still one of the most popular search engines today.
Every entrepreneur's main goal is to own a business and attract customers. Almost everyone has access to the internet. Anyone can search for anything they want on Google, and it will return results based on the users' requests. Google has made it simple for businesses and brands to target people over the internet.
Definition of SEO
Search Engine Optimization (SEO) is the process of increasing a company's visibility on the Google platform. Brands can use the Google platform to reach out to potential customers. Every brand has a website that is hosted on a server and has a unique domain name. When a customer searches for something, he uses the Google search engine to find websites. On the basis of ranking, the search engine indexes a number of websites. Customers click to visit the top websites because they are highly ranked. These website indexing algorithms are based on a number of factors, including the keyword the customer searched for, the number of visitors the site currently has, and the amount of time visitors spend on the site. All of this is analysed by Google crawlers before the websites are ranked.
Why is the ranking of websites required to get potential customers?
Google ranks websites, and it is based on a variety of factors related to the website being ranked. The main concern for a business is how to rank the company's website. So that you can get the most out of your audience. The highest level of engagement will result in the highest level of conversion and more sales. If the site does not rank, no one will see it in the Google search results, and no one will visit it, resulting in no conversions or sales.
In order to rank websites SEO comes into play, and it aids in the ranking of the website on Google's indexed list in order to increase engagement. More sales will be generated if people become more engaged with your website's content. That is the significance of a website's ranking.
If your website appears on the first page of Google when a customer searches for something related to your brand's product, the customer will click through to buy the product. Customers won't see your website if it has a high ranking, resulting in a low number of conversions or sales.
SEO aids in the optimization of your website and its placement at the top of search results. Following the Covid 19 pandemic, the importance of SEO grew dramatically as more businesses and brands chose to conduct business digitally rather than through traditional channels. Consumers began to prefer buying from online platforms over going to retail stores or other similar locations.