What is Zero Budget Advertising?
Advertising is expensive. Advertising costs a lot of money in order to be visible in the market and get in front of customers’ eyes. Advertising accounts for approximately 12% to 20% of a startup’s budget. If you’re an entrepreneur who’s just started a business and wants to attract new customers, you’ll need
What is Campaign Strategy?
Any product or service that is advertised requires strategic planning. The product you’re going to put on the market has to be useful in solving some of your prospects’ problems. How does the prospect, on the other hand, know and understand it? When it comes to marketing your product or service, strategizing the campaign becom
How to make a brand stand out by storytelling?
Brand storytelling is the concept of advertising which is very infusive and can make the brand stand out. The story of your brand gives your prospects a latch to get attached with the product or services emotionally. Various methods of advertising come into play at the time of promoting your brand in the market but […]
Why is brand activation important?
Who the heck in this world knows about your brand and products? Nobody. Brand activation is engagement done by marketers to create awareness about the brand in the market. Brand activation is simply an event, campaign or an interaction through which a company drives customer interaction. This technique aims to make long term customer rela
What are the drawbacks of gimmick advertising?
A marketing gimmick is a type of customer-attractive marketing strategy. It involves a combination of positioning, differentiation, and creative marketing. A gimmick is a device that allows you to stand out in a crowd and quickly gain attention. Customers today, on the other hand, scrutinize brands more than ever before, seeing right thro